Viral and influencer marketing pioneer Rick Schirmer helps business leaders build viral brands with a strategic stack of brand strategy, audience data, viral content, raving fan programs, influencer media, SEO, and micro-targeted ads. His 10-Step Viral Brand strategy framework has been executed across hundreds of campaigns and activations over the past 15+ years.
Rick has developed award-winning digital campaigns and programs for Chick-fil-A, Disney, Universal Pictures, P&G, Coca-Cola, Harry Potter, Toy Story, The Chronicles of Narnia, The Purge, The Cove, Food, Inc., etc.
2002: Left Disney/Pixar to become a viral marketing pioneer in Hollywood, leading one of the first influencer-driven launches of a feature film.
2004: Launched the most successful grassroots and influencer movie campaign of all time for The Passion of the Christ,generating $612 million worldwide box office revenue.
2005: Played a key role in the influencer-driven launch of The Chronicles of Narnia franchise, which has grossed over $2.7 billion in the worldwide box office.
2009: Founded Hollywood’s first blog and social media engagement platform.
2013: Won "Best social commerce" (Social TV Awards) for Walmart and P&G campaign for Disney/ABC's Bet on Your Baby.
2014: Launched the blog and social media campaign for Universal Studios’ The Purgefranchise, contributing to the over $320 million in global box office revenue.
2015: Chick-fil-A's Kids & Family program helped contribute to the company breaking their Kid’s Meal sales records and earned them the coveted #1 spot for Kids Appeal by Crain's Magazine.