Development | Production Acceleration
Brand & Product Development
The McCord List accelerates thought leaders, artists, influencers, coaches, and talent through product and brand development.
Game changer for magic…
“Rachel McCord/The McCord List’s thought leadership and marketing expertise provided during the live show programming has helped thousands of fashion retailers and brands evolve their businesses.”
Kelly Helfman,
President of COTERIE | MAGIC | PROJECT
BUSINESS DEVELOPMENT
Personal & Professional Branding
SALES & MARKETING
Brand & Product development
Business Development
Creative process
Product development
Problem-solution fit
Product-market fit
Competition mapping
Sourcing and fulfillment
Personal & Professional Branding
Big idea
Vision/mission
Brand review and auditt
Social media analysis
Customer/community personas
Target audience development
Sales & Marketing
Marketing strategy and planning
Key messaging development
Sales process and system development
Influencer, celebrity, and media outreach
Ambassador program and events
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"I was once afraid of people saying, 'Who does she think she is?' Now I have the courage to stand and say, 'This is who I am.''
Oprah Winfrey
One day…Or, Day one…??
"It’s never too late to be what you might have been."
George Eliot"