MEDIA TRAINING
That Opens Doors and Drives Revenue
The McCord List Media Training & Media Accelerator
MEDIA TRAINING
That Opens Doors and Drives Revenue
The McCord List Media Training & Media Accelerator
Overview
At The McCord List, we help you turn your personal brand into a media brand — powered by social media and anchored by your own talk show — that opens doors and drives revenue.
You already have credibility.
You already have expertise.
What’s missing is media structure — and the deliverables that turn visibility into leverage.
This program gives you both.
Overview
At The McCord List, we help you turn your personal brand into a media brand — powered by social media and anchored by your own talk show — that opens doors and drives revenue.
You already have credibility.
You already have expertise.
What’s missing is media structure — and the deliverables that turn visibility into leverage.
This program gives you both.
The Goal
This is not about posting more content.
It’s about building a media asset.
A media brand that includes:
A strong social media presence
A clear on‑camera voice
A recognizable format
And ultimately, your own talk show
Social media is the on‑ramp.
Your talk show is the asset.
The Goal
This is not about posting more content.
It’s about building a media asset.
A media brand that includes:
A strong social media presence
A clear on‑camera voice
A recognizable format
And ultimately, your own talk show
Social media is the on‑ramp.
Your talk show is the asset.
What We Build Together
Every option builds toward the same outcome - a social media presence and talk show brand that drives opportunity, influence, and revenue.
Core Concepts
Branding & Positioning
We clarify and document:
Desired outcome
Vision / big idea
Mission
Brand review & discovery
Current branding & creative
Existing assets & messaging
Brand filters
Brand differentiators
Market fit (problem → solution)
This becomes the foundation of your media brand.
Messaging & Filming Assets
You receive clear, usable on‑camera tools:
Filming talking points
Shot lists
Interview talking points
Social media promo messaging
Partner / investor promo messaging
Website promo messaging
These assets remove guesswork and build confidence on camera.
Branding & Positioning
We clarify and document:
Desired outcome
Vision / big idea
Mission
Brand review & discovery
Current branding & creative
Existing assets & messaging
Brand filters
Brand differentiators
Market fit (problem → solution)
This becomes the foundation of your media brand.
Messaging & Filming Assets
You receive clear, usable on‑camera tools:
Filming talking points
Shot lists
Interview talking points
Social media promo messaging
Partner / investor promo messaging
Website promo messaging
These assets remove guesswork and build confidence on camera.
Audience, Marketing & Sales Strategy
We define:
Elevator pitch
Target audience
Customer personas
Community personas
Movements and conversations to tap into
Core community / tribe
Potential collaborators and platforms
Key partnership opportunities
Social media analysis
This ensures your content is strategic — not random.
Go‑To‑Market Media Strategy
You receive clear, usable on‑camera tools:
Earned Media
Influencer strategy
Celebrity strategy
Raving fans & affiliates
Press opportunities
Whitelisting
Owned Media
Content strategy
Social media strategy
Engagement strategy
Talk show format and structure
Paid Media
Digital ads direction
Sponsorship opportunities
Event‑based media strategy
Audience, Marketing & Sales Strategy
We define:
Elevator pitch
Target audience
Customer personas
Community personas
Movements and conversations to tap into
Core community / tribe
Potential collaborators and platforms
Key partnership opportunities
Social media analysis
This ensures your content is strategic — not random.
Go‑To‑Market Media Strategy
You receive clear, usable on‑camera tools:
Earned Media
Influencer strategy
Celebrity strategy
Raving fans & affiliates
Press opportunities
Whitelisting
Owned Media
Content strategy
Social media strategy
Engagement strategy
Talk show format and structure
Paid Media
Digital ads direction
Sponsorship opportunities
Event‑based media strategy
The Big Asset: Your Show
A show:
Positions you as the authority
Creates consistency and loyalty
Accelerates relationships
Opens doors faster than traditional marketing
Drives revenue through visibility
Your show may begin as:
A social‑first series
A podcast or video show
A streaming format
Or television
The platform matters less than the structure.
The Big Asset:
Your Show
A show:
Positions you as the authority
Creates consistency and loyalty
Accelerates relationships
Opens doors faster than traditional marketing
Drives revenue through visibility
Your show may begin as:
A social‑first series
A podcast or video show
A streaming format
Or television
The platform matters less than the structure.
Training Options
Choose the level of support that matches where you are and how fast you want to move.
Weekly Group Media Training - $222 per month
Build the Presence. Best for momentum and confidence.
This program is designed to help you consistently show up on camera, sharpen your message, and build strong media habits - without overwhelm.
What’s included
Exclusive access to our Media Training Center
On-camera confidence training
Messaging clarity to help you sound clear and intentional
Early filming talking points to get you started fast
Social-first content habits that build consistency
Foundational show and media thinking
Exclusive VIP events and group networking opportunities
Learn and collaborate with other show hosts
This program sets the foundation of your media brand and helps you build confidence through consistent practice and community.
Weekly Group Media Training
$222 per month
Build the Presence. Best for momentum and confidence.
This program is designed to help you consistently show up on camera, sharpen your message, and build strong media habits - without overwhelm.
What’s included
Exclusive access to our Media Training Center
On-camera confidence training
Messaging clarity to help you sound clear and intentional
Early filming talking points to get you started fast
Social-first content habits that build consistency
Foundational show and media thinking
Exclusive VIP events and group networking opportunities
Learn and collaborate with other show hosts
This program sets the foundation of your media brand and helps you build confidence through consistent practice and community.
MOST POPULAR · MOST POPULAR · MOST POPULAR · MOST POPULAR · MOST POPULAR · MOST POPULAR
One-on-One Media Training Session - $2,497 per session
(Up to 2 Hour Online Session)
Clarify the Direction. Best for clarity—fast.
This private session is built for creators and professionals who want focused guidance, personalized feedback, and a clear next step—without committing to a long program.
What’s included
Brand and messaging review
Audience and positioning clarity
Filming talking points and shot list
Detailed written notes from your session
Recommended timelines for execution
Clear action steps with timing guidance
You’ll walk away with clarity, direction, and a plan you can immediately execute.
MOST POPULAR · MOST POPULAR · MOST POPULAR
One-on-One Media Training Session
$2,497 per session
(Up to 2 Hour Online Session)
Clarify the Direction.
Best for clarity—fast.
This private session is built for creators and professionals who want focused guidance, personalized feedback, and a clear next step—without committing to a long program.
What’s included
Brand and messaging review
Audience and positioning clarity
Filming talking points and shot list
Detailed written notes from your session
Recommended timelines for execution
Clear action steps with timing guidance
You’ll walk away with clarity, direction, and a plan you can immediately execute.
Media Accelerator - $4,497 per session
(Up to 4 Hour Online or Offline Session in LA)
Build the Show and Media Brand. Best for full execution.
The Media Accelerator is an execution-ready experience for those who want a complete media strategy—not just ideas.
What’s included
Refined brand and messaging framework
Defined talk show or media concept
Filming talking points and detailed shot lists
Influence and partnership strategy
Media game plan aligned with your goals
Clear execution timelines
Detailed marketing and distribution game plan
Includes up to 4 hours of total session time, with up to 90 minutes of full-service studio production on a major Hollywood studio lot.
This is the execution-ready roadmap for building a media brand that’s positioned to grow, scale, and monetize.
Media Accelerator
$4,497 per session
(Up to 4 Hour Online or Offline Session in LA)
Build the Show and Media Brand. Best for full execution.
The Media Accelerator is an execution-ready experience for those who want a complete media strategy—not just ideas.
What’s included
Refined brand and messaging framework
Defined talk show or media concept
Filming talking points and detailed shot lists
Influence and partnership strategy
Media game plan aligned with your goals
Clear execution timelines
Detailed marketing and distribution game plan
Includes up to 4 hours of total session time, with up to 90 minutes of full-service studio production on a major Hollywood studio lot.
This is the execution-ready roadmap for building a media brand that’s positioned to grow, scale, and monetize.
Comparison Table
Feature
Brand & Messaging Clarity
Filming Talking Points
Shot Lists
Written Notes
Action Items & Timelines
Talk Show Strategy
Full Media Plan
Option A
-
-
-
-
-
Option B
Directional
Option C
The Outcome
Not just content.
Not just confidence.
A media brand that:
Positions you as the authority
Builds a real talk show asset
Opens doors to partnerships, press, and clients
Drives long‑term revenue
The public media brand YOU DESERVE...
Media Training and Media Accelerator: FAQs
What is The McCord List Media Training & Media Accelerator?
The McCord List Media Training & Media Accelerator is a program designed to help you turn your personal brand into a strategic media brand anchored by your own talk show and social presence — ultimately opening doors and driving revenue.
Who is this program for?
It’s ideal for:
- Creators and entrepreneurs who want to build a confident on-camera presence
- Professionals ready to establish a media brand and talk show
- Anyone seeking to leverage media to grow influence and revenue
What can I expect to gain from this training?
You’ll walk away with:
- A stronger social media presence
- Clear on-camera messaging and confidence
- A defined talk show format or media asset
- A media strategy that drives visibility and revenue
How is this different from just posting content?
This program isn’t about posting more content — it’s about building a media brand that positions you as an authority, creates meaningful connections, and opens opportunities for clients, press, partnerships, and revenue.
What types of programs are offered?
There are a few options depending on your needs and pace:
📌 Weekly Group Media Training
Best for momentum and confidence
On-camera practice, messaging clarity, and foundational media thinking
📌 One-on-One Media Training Session
A focused 90-minute session
Personalized feedback and clear next steps
📌 Media Accelerator Session
2–4 hour strategic session
Builds your talk show concept and full media game plan
Do I need to already have a show or audience to join?
No. This training is structured to help you build from wherever you are — whether you’re just starting or ready to scale your media presence.
Is this training virtual or in-person?
Both options are available depending on the program you choose — some can be done online, while select sessions may be offered offline (e.g., in Los Angeles).
Will this help me monetize my media presence?
Yes — the training includes media strategy components aimed at converting visibility into revenue, not just confidence or skill.
How do I get started?
You can enroll in one of the media training options or book a strategy session to clarify the best path for your goals.
Is there community and networking included?
Yes — depending on the program, you’ll gain access to group sessions and opportunities to connect with other creators and industry insiders.
The Outcome
Not just content. Not just confidence.
A media brand that:
Positions you as the authority
Builds a real talk show asset
Opens doors to partnerships, press, and clients
Drives long‑term revenue
The public media brand YOU DESERVE...
Media Training & Media Accelerator: FAQs
What is The McCord List Media Training & Media Accelerator?
The McCord List Media Training & Media Accelerator is a program designed to help you turn your personal brand into a strategic media brand anchored by your own talk show and social presence — ultimately opening doors and driving revenue.
Who is this program for?
It’s ideal for:
- Creators and entrepreneurs who want to build a confident on-camera presence
- Professionals ready to establish a media brand and talk show
- Anyone seeking to leverage media to grow influence and revenue
What can I expect to gain from this training?
You’ll walk away with:
- A stronger social media presence
- Clear on-camera messaging and confidence
- A defined talk show format or media asset
- A media strategy that drives visibility and revenue
How is this different from just posting content?
This program isn’t about posting more content — it’s about building a media brand that positions you as an authority, creates meaningful connections, and opens opportunities for clients, press, partnerships, and revenue.
What types of programs are offered?
There are a few options depending on your needs and pace:
📌 Weekly Group Media Training
Best for momentum and confidence
On-camera practice, messaging clarity, and foundational media thinking
📌 One-on-One Media Training Session
A focused 90-minute session
Personalized feedback and clear next steps
📌 Media Accelerator Session
2–4 hour strategic session
Builds your talk show concept and full media game plan
Do I need to already have a show or audience to join?
No. This training is structured to help you build from wherever you are — whether you’re just starting or ready to scale your media presence.
Is this training virtual or in-person?
Both options are available depending on the program you choose — some can be done online, while select sessions may be offered offline (e.g., in Los Angeles).
Will this help me monetize my media presence?
Yes — the training includes media strategy components aimed at converting visibility into revenue, not just confidence or skill.
How do I get started?
You can enroll in one of the media training options or book a strategy session to clarify the best path for your goals.
Is there community and networking included?
Yes — depending on the program, you’ll gain access to group sessions and opportunities to connect with other creators and industry insiders.
Next Step
Book A Media Strategy Call
You already have the credibiliaty.
We give it structure, scale — and a stage.
Endorsements
“Throughout the years Rachel and The McCord List have been incredible to work with and have always exceeded expectations. Rachel is someone special who has inspired me personally and professionally.”
- Kelly Helfman, President
COTERIE | MAGIC | PROJECT | Informa Markets
“Throughout the years Rachel and The McCord List have been incredible to work with and have always exceeded expectations. Rachel is someone special who has inspired me personally and professionally.”
- Samara Rosenthal, Experiential Manager
MAGIC | Informa Markets
"Rachel has taught me to always believe in myself...never give up!"
- Lindsey Shaw, Actress
Pretty Little Liars
“OH MY GOODNESS, THIS BLOWS ME AWAY!!!!
Thank you so much for this…You are such visionaries and I can't thank you enough.”
- Karen Covell, Founder & CEO
Hollywood Prayer Network
Endorsements
“Throughout the years Rachel and The McCord List have been incredible to work with and have always exceeded expectations. Rachel is someone special who has inspired me personally and professionally.”
- Kelly Helfman, President
COTERIE | MAGIC | PROJECT | Informa Markets
“Throughout the years Rachel and The McCord List have been incredible to work with and have always exceeded expectations. Rachel is someone special who has inspired me personally and professionally.”
- Samara Rosenthal, Experiential Manager
MAGIC | Informa Markets
"Rachel has taught me to always believe in myself...never give up!"
- Lindsey Shaw, Actress
Pretty Little Liars
“OH MY GOODNESS, THIS BLOWS ME AWAY!!!!
Thank you so much for this…You are such visionaries and I can't thank you enough.”
- Karen Covell, Founder & CEO
Hollywood Prayer Network
