The McCord List · Media Training & Accelerator
Media Training
That Opens Doors
and Drives Revenue
Turn your personal brand into a media brand — anchored by your own talk show.
You already have the expertise. What's missing is media structure.
At The McCord List, we help you turn your personal brand into a media brand — powered by social media and anchored by your own talk show — that opens doors and drives revenue.
This program gives you the deliverables that turn visibility into leverage.
We give your credibility structure, scale — and a stage.
Watch the Full
Overview
Rachel walks you through the full vision — what media training actually builds, and why the right structure changes everything for your brand.
Enable sound for the full experience
This is not about
posting more content.
It's about building a media asset — structured to position you as the authority and drive long-term revenue.
Core Concepts
Every option builds toward the same outcome — a social media presence and talk show brand that drives opportunity, influence, and revenue.
We clarify and document:
- Desired outcome
- Vision / big idea
- Mission
- Brand review & discovery
- Current branding & creative
- Existing assets & messaging
- Brand filters & differentiators
- Market fit — problem → solution
This becomes the foundation of your media brand.
You receive clear, usable on-camera tools:
- Filming talking points
- Shot lists
- Interview talking points
- Social media promo messaging
- Partner / investor promo messaging
- Website promo messaging
These assets remove guesswork and build confidence on camera.
We define:
- Elevator pitch
- Target audience
- Customer personas
- Community personas
- Movements & conversations to tap into
- Core community / tribe
- Key partnership opportunities
- Social media analysis
This ensures your content is strategic — not random.
Earned Media
- Influencer & celebrity strategy
- Raving fans & affiliates
- Press opportunities + whitelisting
Owned Media
- Content & social media strategy
- Talk show format and structure
Paid Media
- Digital ads direction
- Sponsorship & event media strategy
Your Show
- Positions you as the authority
- Creates consistency and audience loyalty
- Accelerates relationships dramatically
- Opens doors faster than traditional marketing
- Drives revenue through compounding visibility
- A social-first series
- A podcast or video show
- A streaming format
- Or television
The platform matters less than the structure. We build the structure first.
A show is not just content. It's the fastest path to authority, trust, and revenue available to you today — and we know how to build it.
Choose Your Level
Choose the level of support that matches where you are — and how fast you want to move.
Media Training
Best for momentum and confidence
- Exclusive Media Training Center access
- On-camera confidence training
- Messaging clarity tools
- Early filming talking points
- Social-first content habits
- Foundational show & media thinking
- Exclusive VIP events & group networking
- Collaborate with other show hosts
Training Session
Up to 2-hour private online session
- Brand and messaging review
- Audience and positioning clarity
- Filming talking points & shot list
- Detailed written notes from your session
- Recommended timelines for execution
- Clear action steps with timing guidance
Accelerator
Up to 4-hour session · Online or in LA
- Refined brand & messaging framework
- Defined talk show or media concept
- Filming talking points & detailed shot lists
- Influence & partnership strategy
- Full media game plan aligned with your goals
- Clear execution timelines
- Detailed marketing & distribution plan
- Up to 90 min studio production on major Hollywood studio lot
Feature Comparison
| Feature | Option A Group · $149/mo |
Option B 1-on-1 · $2,497 |
Option C Accelerator · $4,497 |
|---|---|---|---|
| Brand & Messaging Clarity | — | ✓ | ✓ |
| On-Camera Confidence Training | ✓ | ✓ | ✓ |
| Filming Talking Points | Early access | ✓ | ✓ |
| Shot Lists | — | ✓ | ✓ |
| Written Notes & Action Items | — | ✓ | ✓ |
| Talk Show Strategy | Foundational | Directional | ✓ |
| Full Media & Distribution Plan | — | — | ✓ |
| Influence & Partnership Strategy | — | — | ✓ |
| Hollywood Studio Production (90 min) | — | — | ✓ |
| VIP Events & Networking | ✓ | — | — |
| Community of Show Hosts | ✓ | — | — |
Ready for the full network?
Media training is the foundation. The McCord List Media Network is where your show launches — produced on the MBS Media Campus, distributed to 117M+ Connected TV households, and built to monetize from day one. Done-for-you, end-to-end.
Apply to Launch →Not just content.
Not just confidence.
- Positions you as the authority in your space
- Builds a real talk show asset — not just posts
- Opens doors to partnerships, press, and clients
- Drives long-term revenue through compounding media
The public media brand you deserve — built with intention, structure, and the team that knows how to make it work.
FAQs
- Creators and entrepreneurs building a confident on-camera presence
- Professionals ready to establish a media brand and talk show
- Anyone using media to grow influence and drive revenue
Endorsements
Comparison Table
Feature
Brand & Messaging Clarity
Filming Talking Points
Shot Lists
Written Notes
Action Items & Timelines
Talk Show Strategy
Full Media Plan
Option A
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-
-
-
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Option B
Directional
Option C