About The McCord List FASHION & Beauty MBA
The McCord List Fashion & Beauty MBA (Master Business Accelerator) is a program that transforms and scales businesses. We work exclusively with fashion and beauty brands. buyers, entrepreneurs, and public figures.
Mission
Help creative entrepreneurs believe in themselves and build successful companies to support themselves and their familes
Provide access, opportunity and understanding to serve creatives as they scale
Our celebrity founder, Rachel McCord leverages an international brand and her shared stages with Former First Lady, Michelle Obama to make a difference in the lives of underserved communities
THE MCCORD LIST FASHION & Beauty MBA PROGRAM DETAILS
Business Model & Development
Business model review
Problem-solution fit
Product-market fit
SWOT analysis
Process review/development
Competition mapping
Brand Discovery & Review
Big idea
Vision/mission
Brand review
Social media audit and review
Customer/community personas
Target audience development
Sales & Marketing
Marketing strategy and planning
Key messaging review & development
Sales asset development
Sales process and template development
Influencer, celebrity, and media outreach
Use proven sales/networking strategies
MEET OUR FOUNDER, Rachel mccord
Founded by Rachel McCord, a model, TV personality and entrepreneurial speaker who shares her trailer park to CEO story, to inspire creative artists to build successful businesses around entertainment and social media.
In addition to her role in The McCord List, she also released a sassy empowerment book in 2017 called Slay the Fame Game. Her step-by-step guide encourages readers to build a personal brand and break into social media/ entertainment without it breaking you.
McCord also sits on the boards of a few companies in the fashion, tech, and social media spaces, leading social media and branding workshops with her soulmate and business partner, Rick Schirmer.
Her work has been recognized internationally by Vogue, Entrepreneur, Forbes, NBC, and Glamour Magazine, amongst others.
McCord is called the “Inspiring” (NBC) influencer of influencers, for her passionate work to empower those struggling with depression, anxiety, poverty, trauma, and self-doubt.
Her personal story of overcoming trauma and becoming a leader in fashion, entertainment, and social media is a message she artfully incorporates into interviews and talks that “Provide real wisdom and advice to help brands be successful.” (VP, Chick-Fil-A).