About — The McCord List · Where Experts Become Television.
The McCord List Media Network 15+ Shows · 117M+ Households · Filmed in Manhattan Beach, CA
About The McCord List

A network for voices the world needs to hear next.

We are a media network producing and distributing purpose-driven shows for founders, experts, and thought leaders — filmed at our Hollywood studio in Manhattan Beach and built to give the next generation of leaders the platform they deserve.

01 The Mission

We exist to find the next five.

The next five voices, the next five experts, the next five leaders who deserve a seat at the table but haven't been handed one. We don't wait for permission from gatekeepers. We build the table ourselves — in a real Hollywood studio, with real distribution, in front of real audiences.

For too long, becoming a credible voice in your field meant climbing past producers, publicists, and platforms with their own agendas. We removed the line. If you have a message that matters, we have the studio, the network, the audience, and the system to put it on television.

In this era, if you don't have a media brand — you don't have a brand.

See The McCord List in action.

A look inside the network — the shows, the studio, and the hosts building media brands that grow their businesses.

02 The Founder

Built by Rachel McCord.

Rachel McCord, Founder of The McCord List

Rachel McCord is a television personality, serial entrepreneur, and founder who has spent two decades building platforms for voices that matter. Today she hosts The McCord List Today, a nationally syndicated daily talk show, and oversees a network of 15+ original programs filmed at our Hollywood studio in Manhattan Beach.

Her career began in unlikely places. Raised in a small Georgia town, she launched her first business at 13, studied marketing and events at UCLA, and exited her first company before turning 25. Along the way she survived open-heart surgery — an experience that reshaped her entire understanding of what it means to use your voice while you have one.

Rachel has been featured in Vogue, Cosmopolitan, Glamour, Marie Claire, Forbes, Entrepreneur, and WWD, and named one of Bloomberg's Female Founders to Watch. She has appeared on The Hills: New Beginnings, Growing Up Chrisley, The Real Housewives of Beverly Hills, and Entrepreneur Magazine's "Elevator Pitch." The Daily Mail dubbed her "the Master of Branding."

"I've shared stages with Michelle Obama, interviewed Katy Perry and Celine Dion, and sat across from founders no one had heard of yet — those are the conversations that change everything."

She has shared stages with Former First Lady Michelle Obama, interviewed cultural icons including Katy Perry, Celine Dion, Jane Fonda, Kristin Cavallari, Dixie D'Amelio, the Bella Twins, Kathy Ireland, Tori Spelling, and Kenneth Cole, and led education and innovation programming at MAGIC, the world's largest fashion trade show.

But the work she's most proud of isn't on the marquee. It's the founder who landed her first national feature. The author whose book finally hit shelves. The coach whose voice finally found its audience. That's the network she's building. That's the table she's setting.

Rachel speaks on
  • Stop marketing — create a movement
  • The 3 things that get you unstuck
  • How to build a brand that's bigger than you
  • Faith, founders, and the courage to start
Rachel McCord
Founder · The McCord List Media Network
03 The Story

Twelve years of building the table.

The McCord List didn't begin as a network. It began as a list — a curated roster of the women, founders, and creatives Rachel McCord believed the world needed to know about. Twelve years later, that list became a media company.

2013 · The Beginning
A list becomes a movement.
Rachel McCord founds The McCord List as a digital editorial platform spotlighting powerhouse women, emerging founders, and rising creators. The premise was simple: tell the stories the legacy media wasn't telling.
2017 · Going Broadcast
From editorial to television.
The brand expands beyond editorial into video and broadcast, partnering with publications and streaming platforms to bring The McCord List's curated voices into the homes of millions of viewers.
2021 · The Studio Era
A flagship show is born.
The McCord List Today launches as a nationally syndicated daily talk show, hosted by Rachel McCord, featuring entrepreneurs, authors, faith leaders, and creators from across the country.
2024 · The Network
A new home in Manhattan Beach.
The McCord List moves operations to a working Hollywood studio lot in Manhattan Beach at 1600 Rosecrans Avenue. The single-show brand becomes a multi-show network producing original programming for hosts across business, wellness, faith, and culture.
Today
15+ shows. 117M+ households. One mission.
The McCord List is now a full-stack media network with a Connected TV app available on Roku, Amazon Fire, Samsung, and Apple TV, reaching 117M+ households. We produce and distribute over 15 original shows — and we're just getting started.
04 The Network Today

A real network. Real reach.

No vanity metrics. No "growing audience." Distribution that already exists, infrastructure that already runs, and shows that already air.

0+
Original Shows
0M+
CTV Households
0K+
Social Reach
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Years Building
05 What We Believe

Six principles that shape every show we make.

A media network is only as honest as the rules it refuses to break. These are ours.

i.
Purpose over polish.
A perfectly produced show that says nothing is worse than a rough one that means everything. We choose hosts and guests by the conviction in their message — not the size of their following.
ii.
The next five.
The next great voice is rarely the loudest one in the room. We build platforms for the people the world hasn't heard yet — the founder, the author, the coach, the leader the algorithm overlooked.
iii.
Real distribution. No theater.
We don't sell access to a "growing audience." We air on broadcast. We stream on Roku, Amazon Fire, Samsung, and Apple TV. If we say a show reaches 117M+ households, it does.
iv.
Hollywood-grade. Founder-friendly.
We film at our Hollywood studio in Manhattan Beach on the same lot that's hosted Hollywood productions for decades. But we built the network for founders and experts — not just celebrities — with timelines and budgets that respect your real life.
v.
Faith, family, founders.
Our hosts are believers, parents, builders, and people of conviction. We program for the audience that values both excellence and meaning — and we don't apologize for either.
vi.
A media brand is the brand.
In this era, your business doesn't have a media brand — your media brand is the business. We treat every show we produce as the foundation of a long-term media asset, not a one-off appearance.
Featured In
Vogue Cosmopolitan Glamour Marie Claire The Hills Growing Up Chrisley The Real Housewives of Beverly Hills Entrepreneur
The Bottom Line

In this era, if you don't have a media brand —

you don't have a brand.

We solve that with a complete done-for-you system. Here's everything you actually get — for less than the price of what most charge for social media management alone.

What's Included
  • Fully produced show — filmed at a film and television lot in Manhattan Beach
  • Custom show branding — logo, sizzle reel, intro/outro graphics, naming
  • Custom set design — branded backdrop tailored to your show
  • Professional editing — broadcast-ready episodes, multi-platform formatting
  • Social media content — TV-grade clips cut from your show
  • Social media posting across Instagram, TikTok, YouTube, LinkedIn, Facebook, X, Pinterest, Threads
  • Podcast distribution on Apple, Spotify, iHeart, Amazon, Audible, Google
  • TML TV (CTV) distribution — Roku, Amazon Fire, Samsung, Apple TV
The Math

For less than the price of what most charge for social media management alone

you get all of this.

This is your media brand. Not a content service.
Get Started

Where do you begin?

Whether you're ready to launch your own show, want to be a featured guest on the network, or want to apply to be a guest at no cost — we'll meet you wherever you are.