Terms and Conditions


VIRALBRAND and THE McCORD LIST are wholly owned subsidiaries (dba) of LAUNCHPRENEUR, Inc.

LAUNCHPRENEUR, Inc. (8033 W Sunset Blvd., #846 West Hollywood, CA 90046), (herein referred to as Company), invites your brand to “sponsor” a collaboration (herein referred to as “Sponsor”) in order to promote and showcase product(s)/service(s) in our Studio Showroom for giftings, talent/media, loans, promotion, content shoots, and exclusive gatherings.

INFLUENTIAL GUESTS. We invite influential guests to our Studio Showroom in Hollywood and events for a personal experience with your brand. Invitees include a variety of celebrities, social media influencers, press journalists, buyers, bloggers, and VIPs (“INFLUENTIAL GUESTS”).

SPONSORSHIP COSTS. Sponsor agrees to “sponsor” The McCord List Studio Showroom with the proposed offering outlined in SECTION V of this agreement.  

PAYMENT. Payment for the initial month is due in full at signing, for a starting date listed in SECTION IV. After the initial term, this contract will automatically renew each month with the base retainer, plus any applicable additions of special needs or events approved by both parties in writing over email. 

Sponsor authorizes regularly scheduled charges to your checking/savings account or credit card. 

Sponsor will be charged the amount indicated in this agreement for each billing period. A receipt for each payment will be emailed to Sponsor and the charge will appear on your bank statement. 

Sponsor agrees that no prior notification will be provided unless the date or amount changes, in which case you will receive notice from us at least 10 days prior to the payment being collected.

Please note, monthly payments are due on the first of every month and will be automatically debited unless this contract is canceled. To cancel, please provide a 30 day written notice, to team@viralbrand.io and hello@themccordlist.com.


PRODUCT SAMPLES. Sponsor agrees to provide 10-25 product samples (minimum of 10 samples) for the purpose of gifting unless otherwise agreed upon in writing via e-mail. 

Shipping address for product samples is:

La Peer Hotel

℅ The McCord List

627 N. La Peer Drive

West Hollywood, CA 90069 

SPONSOR CONTENT INTEGRATIONS. Sponsor content (professional content, talent generated content, social media content, blog content) with Rachel McCord and her likeness is hereby granted to Sponsor for your owned media channels (company email, website, social media, blog, press pitching). However, this license can be revoked by The McCord List/LAUNCHPRENEUR at any time and for any reason. Upon request by Company, the Sponsor agrees to immediately remove all likeness and mention of Rachel McCord and/or The McCord List. 


Sponsor assumes any and all responsibility and liabilities for Sponsor’s use of content relating to this agreement and agrees to hold Company harmless in any way for any disputes or issues resulting in the Sponsor’s use of this content.


SPONSOR MARKS. Sponsor grants Company the right to represent, promote, and solicit them as deemed necessary by Company, for the purposes of this agreement. Furthermore, Sponsor permits Company to use its trademarks, trade dress, product images, and other content owned by, provided to, or pulled from their website/social media. 


Sponsor represents and warrants that they are the sole owner of all content/copyright and/or have express permission and rights (for use and distribution, as deemed necessary) of such content, images, trademarks, and branding for expected use by Company to promote Sponsor. Sponsor assumes any and all responsibility and liabilities for Company’s use of this content and branding and agrees not to hold Company liable in any way for any dispute, issue, or disagreement as a result of Company’s use of the promotional use and/or mention of the brand.


RIGHTS FOR USE. Rights for use of images throughout the term of this contract, and in perpetuity thereafter. Use rights permit the Sponsor to use generated content for marketing efforts. Company grants Sponsor the right to use content taken by the Company and provided to Sponsor for Sponsor’s marketing and publicity purposes on Sponsor’s websites, social media sites, and for display and distribution to members of the press. For clarification of doubt, Sponsor may use the Content, including the images or videos for purposes of promoting its or its products’ involvement in and relationship to the Company and the content shoots. In the event that Sponsor desires to develop an independent relationship with any Influential Guest or make any further use of such Influential Guest’s name, brand, likeness or endorsement outside the scope thereof, Sponsor must secure any rights to use talent licensed endorsements directly from such Influential Guest and/or her duly authorized representative.


PROMOTION. Company agrees to promote Sponsor’s products to Company’s network of Influential Women, and to use its best efforts in securing blog posts, major entertainment press stories, and social media stories/snaps and posts depicting and relating to Sponsor’s products.


ENDORSEMENTS. Company agrees to make best efforts to secure an organic, non-scripted endorsement of Sponsor’s products (as directed) by Rachel McCord for use in its advertising, marketing, publicity and promotional efforts for its products. Notwithstanding anything hereinabove, to the extent that Rachel McCord and/or her endorsement of the Products is featured in any Content, Sponsor may use such Content in any advertising, marketing, publicity and promotional materials including paid media placements unless noted or until Company issues a notice requesting otherwise in writing. 


SUMMARY REPORTS. Company shall provide Sponsor with screenshots, links, images, summary of each month’s results, and overview of resulting influencer posts.


PERMISSION. Company grants Sponsor the right to share/pitch its relationship with Company through Sponsor’s ongoing PR and marketing contacts/vendors.

PRICING. Company guarantees the DELIVERABLES listed in SECTION I above, at the aforementioned rate, with first payment due upon contract signing. Sponsor agrees to automatic payment debits on the 1st of each sponsorship month following. Company reserves the right to change the pricing at any time. As a result, the Sponsor may see an increase to the monthly retainer, at time of contract renewal.

DELIVERY. Company’s goal is to over-deliver value and have a successful ongoing relationship with Sponsor. Content shoots by the Company will also result in media support and alignment with celebrities, influencers and press. Our Photoshoot is not an official celebrity, influencer or press endorsement with anyone except Rachel McCord, and cannot be marketed or represented as such.


INJURY, LOST, OR STOLEN ITEMS. Company is not responsible for injury or for any items lost or stolen in our Studio Showroom, photoshoots or any special events. We strongly encourage Sponsors to use caution, only send/bring items to the Studio Showroom that Sponsor intends to giveaway for promotional purposes.  Sponsor and Sponsor representatives agree to sponsor/attend the Studio Showroom at their own risk. 


INDEMNITY. Sponsor agrees to defend, indemnify, and hold harmless Company, its affiliates, parent, and subsidiaries, and their directors, officers, employees, and contractors, from and against any claim that arises out of Company’s relationship with Sponsor, including, without limitation, claims arising from a breach by the Sponsor or Company or any of their representations or warranties hereunder, and by claims that the Content or Images created or provided by the Company infringe, misappropriate, or otherwise violate the intellectual property or other proprietary right of any third party, including rights of publicity or privacy.


REPORTING. Company monthly summary reports will contain highlights and an overview of the activity from monthly sponsorship. 


Photoshoots, events, and activations with Company are “earned” media category. Company cannot “guarantee” Influential Guest posts, sales, photoshoot attendees, or certain CPM or sales conversions. Sponsor agrees the promises in this agreement will be met with Company’s best efforts to deliver the value described.


SPECIAL EVENTS. Sponsor agrees that this agreement applies only to events and gatherings that occur in association with the Company Studio Showroom located at La Peer Hotel. Company, from time to time, does special events away from La Peer Hotel that may require additional sponsorship costs. Should Sponsor like to participate in those events, a separate agreement must be verified in writing between Sponsor and Company via email.  The overall terms and conditions represented in this agreement, however, shall apply and supersede any conflicting conversations, either written or spoken.


CANCELLATIONS. This is a recurring monthly agreement for which Sponsor agrees to Company’s three-month minimum sponsorship. It may be canceled by any party at any time, thereafter, with 30 days written notice to team@viralbrand.io and hello@themccordlist.com


DATA PRIVACY. Company’s database and its network of relationships belong to Company and will not be shared with or used directly by the Sponsor or any of its clients, vendors, or partners in accordance with GDPR guidelines. Company will not provide its list or data to Sponsor unless with express permission (opt-in) of Influential Guest.


COMPLIANCE WITH FTC ENDORSEMENT GUIDES. Sponsor acknowledges that they have read and agree to comply with all applicable provisions of the FTC Guides Concerning the use of endorsements and testimonials in advertising including, without limitation, that any statements, posts, or other media or activities in which Influential Guests comment about Sponsor and Sponsor’s products. Sponsors confirms their understanding that Company will identify their relationship with Sponsor and that Influential Women will disclose that they have received benefits from Sponsor for their engagement. Company can advise Influential Guests about FTC guidelines, but cannot guarantee compliance.

ADDITIONAL NOTES. If any provision, or portion thereof, of this Agreement is, or becomes, invalid under any applicable statute or rule of law, it is to be deemed stricken and the rest of this Agreement shall remain in full force and effect.