TML FAQ&A

Question : What is the average reach of The McCord List Amazon Live show?

Answer : Our average reach and views for our live streams range between 30-50K.

Question : When are the 4 segments timed for? Can we do them consecutively to build a storyline?

Answer : This varies based on the production schedule. We can look to do the shows consecutively if it doesn't conflict with other showtimes. 

Question: What are my options in doing an activation sponsorship with TML Live? 

Answer : We have two ways to work on The McCord list:

  • Option 1 - “ One Show -Feature 1 to 5 products” 

  • Feature

    • 1 to 5 SKUS/products may be promoted as a part of this sponsorship

    • ONE to FOUR mention(s) on The McCord List show on Amazon Live

  • Promotion

    • 1 story mention(s) on Rachel McCord’s verified Instagram account - 1M followers

    • 1 story mention(s) on The McCord List Instagram account - 5K followers

    • 1 optional ZOOM during The McCord List show with Rachel McCord and your company Founder

    • Any additional product to be featured costs $100 each 

  • Option 2 - “Exclusive Show Feature”

  • Feature

    • 1 hour of an exclusive show featuring one brand (multiple products)

    • 1-40 SKUS/products (max) may be promoted as a part of this sponsorship (one exclusive show)

  • Promotion

    • 1 story mention(s) on Rachel McCord’s verified Instagram account - 1M followers

    • 1 story mention(s) on The McCord List Instagram account - 5K followers

    • 1 optional ZOOM during The McCord List show with Rachel McCord and your company Founder

Question: Who are the notable followers of Rachel McCord and The McCord List community?

Answer : Jeff Bezos, Paris Hilton, Tori Spelling, Jaime King, Nikki Bella, Simonetta Lein, and thousands of other celebrities and influencers

Question: Which niche communities comprise Rachel and The McCord List following? 

  • Answer : Rachel has been named “influencer of influencers” by DailyMail and multiple press outlets for her work and following in the following areas: Fashion, beauty, health/wellness, emerging entrepreneurs, influencers, Hollywood business, and celebrity 

  • Answer : Rachel was the starring judge/host of Entrepreneur Magazine’s “Elevator Pitch”

Question: Can you do special geo-focused promotions for a brand?  

Answer : Our general following is national and comprises various niche interest communities (see above). However, we have the ability to reach and activate  influencers that follow us in very specific major/minor geo-targeted states and cities (e.g. Michigan, Los Angeles, Atlanta, Santa Monica, Henderson, etc.)

Question: How is The McCord List promoted? 

  • Answer : We promote The McCord List and live events through our core following primarily with Rachel McCord/The McCord List’s social following (IG, Facebook, Amazon) and our internal CRM database of over 150K influencers (reach 4B+). We al

  • Answer : As a top tier partner of Amazon, we’re also promoted The McCord List

Question: Can we have the SM postings on IG instead of stories?

Answer : We currently only offer promotion of shows through IG stories.

Question: How long is the product talked about?

Answer : No specific timeframe but here’s what we cover - your product’s features, demonstration (if applicable), your brand, the price point, and why shoppers should purchase it

Question: How, logistically, do I get featured on the show?

Answer : We send you a Zoom link for the interview

Question: How much does it cost to add additional products? 

Answer : $100/product

Question: Do I need to send you samples of my product?

Answer : Yes, we need to have them on hand in order to promote

Question: What are your current metrics and key performance indicators (KPIs)

Answer : Social media followers

  • 1M+

  • The McCord List Amazon Live Shows

    • 50+ shows

    • 800K+ total viewers

    • $107K total shipped revenue

    • $200 - $9K shipped revenue per show (low - high) 

    • 60 minutes to 120 minutes show duration